Last Call for Bud Light: The Fall and Future of America's Favorite Beer
Product details
| Management number | 237130956 | Release Date | 2026/07/10 | List Price | US$5.24 | Model Number | 237130956 | ||
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The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive. Anson Frericks, a former president at Anheuser-Busch—formerly the home of America’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management. Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney. Now, Anheuser-Busch’s evolution and its subsequent fallout is brought to light as never before with this ultimate insider’s look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon. Read more
| ASIN | B0D1NK5PHN |
|---|---|
| XRay | Enabled |
| ISBN13 | 978-1668070925 |
| Language | English |
| File size | 2.9 MB |
| Page Flip | Enabled |
| Publisher | Threshold Editions |
| Word Wise | Enabled |
| Print length | 303 pages |
| Accessibility | Learn more |
| Screen Reader | Supported |
| Publication date | February 4, 2025 |
| Enhanced typesetting | Enabled |
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